The best social media tools for agencies in the Netherlands (2025)

The Tool Problem of Modern Agencies

Ask ten social media agencies what tools they use, and you'll get ten different answers. That's no coincidence: the market is fragmented, and each agency has compiled its own toolkit over the years. The result is an average of seven to twelve separate subscriptions — with associated costs, logins, and frustrations.

In this article, we compare the most commonly used tools. Not to pick a winner, but to help you make informed choices.

Content Planning & Scheduling

Planable scores highly with agencies due to its visual content calendar and approval workflow. Price: from $33/month. Downside: no built-in analytics.

Sprout Social is more powerful but significantly more expensive ($249+/month). Suitable for larger agencies with extensive reporting needs.

Later is popular for Instagram-first agencies. Affordable, but limited in multi-platform management.

Analytics & Reporting

AgencyAnalytics is the standard for automatic client reports. Price: $12 per client/month. Well integrable, but no content planning.

Whatagraph offers more visually appealing reports. More expensive, but impressive for client presentations.

CRM & Client Management

Many agencies use HubSpot (free version) or Notion as a basic CRM. Both are not built for agencies and lack context around social media clients.

AI & Content Assistance

ChatGPT and Jasper are used by almost every agency for captions and ideas. The problem: both tools don't know your client's brand voice without you briefing them anew each time.

The Total Bill

If you add up the tools an average agency uses, you quickly reach €800–€1,500 per month. That's excluding the time you spend switching between all those tools.

The logical next step for growing agencies is to consolidate: fewer tools, more integration. Platforms like Senly build specifically for this need: everything your agency needs, in one environment with your own branding.

Checklist: What should a tool be able to do for your agency?

• Multi-client management (multiple clients without confusion)
• White-label or customizable for client portals
• Automatic reporting
• Content approval workflows
• Team access with permission structure
• Integration with the platforms your clients use

Choose based on these criteria — not based on the prettiest landing page.