About Senly

Built by agencies, for agencies.

Senly isn’t a software platform trying to understand agencies. It’s a tool that grew out of the daily reality of running one — and never strayed far from it.

Why Senly exists

In 2024 we ran our own marketing agency. 15 clients, 4 team members, and on average 26 active tool subscriptions. HubSpot for CRM. Planable for content. Canva Pro for design. AgencyAnalytics for reporting. Zapier to glue everything together. Slack to stay in sync. Asana for tasks. Calendly for calls. Modash for influencer research. Brand24 for monitoring. Plus a dozen niche tools one client asked for.

Per month: €1,500+ in tooling costs. Per week: at least 4 hours of context-switching between tabs. Per client onboarding: 2 days of manual configuration. Our margin wasn’t going to people, but to SaaS subscriptions.

We built Senly because we needed it ourselves. First as an internal tool, then other agencies noticed the same pattern — and asked if they could use it. Today, 300+ agencies run their entire operation on Senly.

Our mission

Replace 25+ separate tools with one platform that does everything an agency needs day-to-day. Give agencies their time back — so they can do what they’re really good at: creative work for clients.

Principles

What makes us different .

Six ideas that drive every decision in product, pricing and support.

One platform, no workarounds

No separate subscriptions, Zapier spaghetti or CSV exports. Everything an agency does daily, in one tool.

Time back, day one

Onboarding in an afternoon. No consultancy track or training day. What takes a week in other tools, Senly does in an hour.

White-label as standard

Your brand takes center stage — not ours. Custom domain, your logo, your colours. Clients see your agency, not Senly.

Security by default

AES-256-GCM encryption, multi-tenant isolation, GDPR-compliant. No shared passwords, no leaks.

Build what agencies actually need

Roadmap driven by agency feedback, not VC pressure. Every feature solves a concrete agency problem.

Fair pay-per-client

No seat licences, no feature paywalls. One price per client — scale up without surprises.

Ready to scale?

Do what 300+ agencies already did.

Start a 14-day trial or book a personal demo. We’ll show you how to replace 25+ tools with one platform.