Buffer vs Senly: which fits a social media agency better in 2026?

What Buffer does well

Buffer is the "I don't want to think about tooling" choice. Clean interface, fast setup, pricing per channel (~€15/month per social account). Perfect for:

• Solo freelancers with 1-3 clients
• In-house marketers at SME companies
• Agencies that are just starting and want to validate first

The UI is one of the best on the market. Scheduling posts literally takes 30 seconds. No unnecessary features.

Where Buffer breaks for agencies

As soon as you manage 5+ clients, you'll feel three limitations:

• No client CRM: you manage client notes and contracts elsewhere (Notion, Excel) — double work
• No client portal: clients see your posts in a Google Drive or via screenshots — unprofessional
• Reporting is limited: PDF export exists but without white-label and without client-specific branding

For agencies that are no longer "working out of Excel", things go wrong around client 7-10.

What Senly does differently

Senly is built for agencies from day 1. Different starting points:

• Pay-per-client, not per-channel: one client with 5 channels costs the same as a client with 2
• White-label client portal: clients log in on your domain, see your branding
• Client CRM built-in: contracts, notes, contact history per client in one place
• AI captions in the brand voice of each client: not one generic AI but per-client brand kit

Side-by-side for the most important

FeatureBufferSenly Pricing modelPer channelPer client Client CRMNoYes White-label portalNoYes AI captionsLimitedPer-client brand voice NL/BE supportEnglishDutch Team membersPrice per userUnlimited

When Buffer wins

If you have 1-3 clients, don't need a client portal, and manage everything in your own email/Notion — Buffer is faster to set up and cheaper for your scale.

When Senly wins

From client 5 onwards or as soon as you want to scale seriously. Senly pays for itself in tool overhead that you cancel (CRM tool, reporting tool, Notion templates, client portal hack).

Full feature-by-feature comparison: Senly vs Buffer.