Terms and conditions

1. Definitions

• Provider: Social Media Tools (Senly), provider of the SaaS platform.
• Customer: the marketing agency (or independent professional) that takes out a subscription.
• Portal: the web application available via senly.io and app.senly.io.
• End-customer: the customers of the agency managed through the portal.
• Trial: the free 14-day trial period.
• Subscription: the ongoing SaaS agreement that automatically starts after the trial unless cancelled.

2. Services

During the subscription period the provider grants the customer access to the portal as Software-as-a-Service. The service includes, among other things:

• Customer management (CRM) with active/paused/inactive status and pipeline stages;
• Content management and scheduling via Canva and Metricool;
• Approval flow for end-customers via a public review link;
• Email functionality with Gmail, Outlook and IMAP/SMTP;
• Appointments and bookings with connected Google/Outlook calendars;
• Cloud storage (Google Drive, OneDrive, iCloud);
• Google Insights connections (Analytics, Search Console, Business Profile);
• AI-assisted features (captions, brand check, summaries);
• Trend monitoring, tasks, financial reports and dashboard widgets;
• White-label portal with own domain, logo and colours;
• Affiliate program with automatic Stripe Connect payouts.

The current feature list is always visible on senly.io. The provider may add or remove features; for material removals the customer will be informed at least 30 days in advance.

The provider aims for an availability of at least 99% per quarter, measured excluding scheduled maintenance. Maintenance is scheduled outside office hours where possible. The current status is visible at senly.io/status.

3. Trial

• New customers receive 14 days of free access to the portal from the moment of registration.
• During the trial the customer has access to all standard features.
• A valid payment method is required at registration; the first charge only takes place after the trial ends.
• Cancellation during the trial is free at any time via the portal or by emailing info@senly.io.

4. Subscription and pricing

The subscription is invoiced monthly or annually, depending on the chosen period. The price is based on the number of active end-customers in the portal:

• Currency: at registration EUR or USD is automatically set based on your location (IP detection). You can adjust this until the first charge via Settings → Subscription. After the first charge the currency is fixed for the subscription.
• Customers on "Paused" status are not counted for billing. Only active customers are counted.
• Price changes are announced at least 30 days in advance via the portal and by email.
• Late payment: if an automatic charge fails, the customer has 7 days to pay; thereafter the provider reserves the right to suspend access until the outstanding invoice has been paid.
• No refund for interim cancellation during a current invoicing period. The customer retains access until the end of the period already paid for.

5. Use and restrictions

The customer may only use the portal for its own business purposes and:

• may not resell or sublicense access to third parties other than through the built-in white-label mechanism for its own end-customers;
• may not use the portal for illegal activities, spam, sending unsolicited commercial messages in violation of the GDPR/CAN-SPAM, or for automated scraping of platforms in violation of their terms;
• is responsible for the secure storage of login credentials and the management of team access rights;
• reports abuse, data breaches or security incidents to the provider without delay;
• is responsible for the content it distributes or publishes via the portal.

6. Connected third-party services and APIs

The portal connects with third-party services such as Google (Drive, Analytics, Search Console, Business Profile, Gmail, Calendar), Microsoft (Outlook), Stripe, Canva, Metricool, GoHighLevel and social media platforms. The customer acknowledges that:

• the use of these services is subject to the terms of those third parties;
• the provider is not liable for outages, changes or termination of API access by third parties;
• the customer is itself responsible for complying with the terms of those third parties when connecting its accounts;
• the provider only requests the OAuth scopes necessary for the chosen functionality.

7. Senly Connector Chrome extension

The Senly Connector is an optional Chrome extension that allows social-media sessions to be connected for automation features. Its use is entirely at the customer's own risk and may conflict with the terms of use of individual platforms. The provider is not liable for account blocks or other consequences arising from the use of the Connector.

8. AI features

The portal contains AI-assisted features via multiple providers (Google Gemini, Groq, Cerebras, Cloudflare, GitHub Models, OpenRouter, xAI, OpenAI). AI output is intended as support, not as a replacement for human review. The customer is responsible for checking and adjusting AI output before it is published or sent to end-customers.

Agencies can set their own Gemini API key in Integrations → AI; in that case AI requests go directly through the customer's own account and the associated costs are also for the customer.

9. Data and privacy

The customer is the data controller for personal data of end-customers that is processed via the portal. The provider acts as a data processor. The privacy statement and (on request) a separate data processing agreement (DPA) apply.

The customer retains ownership of its data at all times. On cancellation or termination all customer data will, on request, be exported and then deleted within 30 days, except where statutory retention obligations for financial records apply (7 years).

10. Intellectual property

All rights to the portal, the source code, the corporate identity, the "Senly" brand, the prompts and AI template libraries belong to the provider. The customer obtains only a non-exclusive right of use for the duration of the subscription period.

Content that the customer creates or uploads through the portal (designs, notes, customer data, own prompts) remains the property of the customer or its end-customers. Output of AI features for which the customer has supplied input may be used freely by the customer.

11. Affiliate program

Customers can participate in the Senly affiliate program. The separate terms can be found at /partners/voorwaarden. Payouts go via Stripe Connect; affiliates must activate a Stripe account themselves in order to receive payouts.

12. Liability

The provider's liability is limited to direct damages and to a maximum of the amount that the customer has paid to the provider in the three months preceding the damaging event.

The provider is not liable for:

• indirect damages, consequential damages, lost profits or lost revenue;
• data loss as a result of acts of the customer or its end-customers;
• damages caused by third parties (API partners, hosting providers, AI providers, payment providers);
• account blocks or sanctions imposed by social media platforms;
• consequences of AI output that has been published without human review;
• unavailability of Google Search Console or Business Profile data when access is suspended or refused by Google.

13. Cancellation and termination

• The customer can cancel the subscription at any time via the portal or by emailing info@senly.io. The notice period is one calendar month for monthly billing and one month before the end of the annual period for annual billing.
• The provider can terminate the agreement with immediate effect in case of serious abuse, non-payment or activities in violation of the law.
• After termination, access to the portal ends at the end of the period already paid for.
• Within 30 days of termination the customer can request an export of its data; thereafter the data is permanently deleted.

14. Force majeure

The provider is not obliged to perform any obligation if it is prevented from doing so by force majeure. Force majeure includes, among other things: outages at hosting providers or API partners, cyber-attacks, power failures, government measures and other circumstances beyond the reasonable control of the provider.

15. Changes to these terms

The provider reserves the right to amend these terms. Material changes are announced at least 30 days in advance via the portal or by email. Continued use after the effective date counts as acceptance of the new terms. The customer can cancel free of charge within the announcement period if it does not accept the change.

16. Governing law

Dutch law applies to this agreement, regardless of the language in which these terms are read. Disputes will preferably be resolved by consultation. If the parties cannot agree, disputes will be submitted to the competent court in the Netherlands.

17. Contact