Case study · Marketing agency (regional SMB, North Holland)

Regional SMB Agency — Alkmaar

24 clients · partner since March 2025

−89%
After-hours phone calls
18 → 2 per week on average
Significantly up
Employee satisfaction
Direct cause: less after-hours workload
Available
24/7 client visibility
Clients no longer need to call for a status update

The challenge

An agency in the North Holland region serves 24 local SMB owners. The big problem: clients were constantly calling and messaging outside office hours because they had no idea what the status of their content was. Account managers were no longer reachable after 5 p.m. — precisely when clients were most active.

The solution with Senly

Through the Senly portal, clients can always check the status of their content themselves — 24/7. The number of after-hours phone calls dropped from an average of 18 to 2 per week. Account managers report significantly lower workload. One employee who had considered leaving decided to stay.

Features used

  • 24/7 client portal
  • Real-time status updates
  • Content calendar
  • Automated reporting
"My people were working evenings too, because that's when clients called. That's not sustainable. Senly gives clients their answer before they even pick up the phone. My team now genuinely works nine to five."
Director, Owner & Director

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