Case study · Growing marketing agency (scale-up)

Fast-Growing Agency — Amsterdam

40 clients · partner since May 2025

40 → 55
Clients under management
Without expanding the core team
0
Clients "slipping through the cracks"
Every client always has an owner in Senly
Real-time
Management overview
From manual status updates to a live dashboard

The challenge

An Amsterdam agency grew from 12 to 40 clients in a single year. Its internal tooling didn't scale with it: account managers had no visibility into each other's work, clients sometimes slipped through the cracks, and management had no real-time overview of what was happening with which client.

The solution with Senly

Senly gave management and the team a shared dashboard with real-time insight per client. Clients no longer slip through the cracks — every client has an owner and a content calendar that is always up to date. The agency grew on to 55 clients with the same core team of 6 people.

Features used

  • Management dashboard
  • Client CRM
  • Team task allocation
  • Automated reporting
"Growing is easy. Growing in a controlled way is hard. Senly has become our operational backbone — without this system we would have drowned in our own growth."
Director, CEO

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