Case study · Marketing agency (family businesses & SMB)

SMB Family Business Agency — Deventer

21 clients · partner since July 2025

23% → 89%
Clients approving before publication
Month 1 vs. month 5 after implementation
0
After-the-fact disputes per month
Was 8 per month on average
+31%
Client satisfaction
Measured via semi-annual survey

The challenge

An agency specialized in family businesses and craft-based entrepreneurs had clients who saw social media as "something for the younger generation." Owners never gave approvals and left everything to the agency — but protested afterwards when something wasn't right. This led to mutual frustration.

The solution with Senly

Through the Senly portal — simple and clear — even older owners become active. They click "approve" or leave a comment. After-the-fact disputes disappeared entirely. On average, 89% of clients now approve before publication, compared to 23% before Senly.

Features used

  • Mobile portal
  • Simple approval flow
  • Automated reporting
  • Content calendar
"My clients are bakers and plumbers. They're not behind a computer all day. But with Senly they glance at the post on their phone, tap approve and move on. That's all I needed."
Agency owner, Owner

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