8 clients · partner since January 2026
An agency serving financial service providers (advisers, insurers, mortgage lenders) had to have every post reviewed for AFM compliance. The compliance check ran over email with the client's compliance department — this took 5-7 working days per post and made social media almost unprofitable for these clients.
Senly's structured approval flow was configured with a mandatory compliance step before client approval. The compliance department now works directly in the portal. Average turnaround time dropped to 2 working days. The agency took on three additional financial clients that had previously been "too labour-intensive".
"Compliance isn't optional in our sector — it's the foundation. Senly made approving compliance as easy as liking a post. That was the breakthrough we needed."