Case study · Marketing agency (local SMEs)

Local Business Agency — Nijmegen

30 clients · partner since August 2025

2,4 uur
Hours per client per month
Below the 3-hour threshold for profitability
30 → 38
Clients managed
Without additional staff
+18%
Profit margin
Through efficiency gains on small clients

The challenge

A Nijmegen agency focused on local SMEs had 30 small clients — each with a low monthly budget. To stay profitable, the agency had to reach extreme efficiency: a maximum of 3 hours per client per month. With the old way of working, that wasn't achievable for 18 of the 30 clients.

The solution with Senly

Senly's templates and automated reporting made it possible to manage 30 clients with 2.5 staff. Six clients that would otherwise have been dropped stayed profitable. The agency was able to keep its pricing competitive and grew to 38 clients.

Features used

  • Content templates
  • Automated reporting
  • Bulk scheduling
  • Client CRM
"Small clients are only profitable if you're extremely efficient. Senly made it possible for us to serve 38 clients with a team of two — I never would have thought it possible."
Owner, Owner & Strategist

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