Case study · Marketing agency specializing in hospitality

Niche Agency — Utrecht (hospitality)

22 clients · partner since November 2025

100%
Client retention
0 client losses in 7 months — industry average is 18% annually
2× faster
Approval speed
Posts are approved within 4 hours on average
+24 points
Client NPS
Improved communication measurable in the NPS increase

The challenge

An agency focused on restaurants and cafés in Utrecht managed 22 hospitality clients. The problem: each client needed a different content calendar (lunch/dinner timing, seasons, events), but existing tools had no industry-specific planning. Communication ran via email and WhatsApp and often got lost.

The solution with Senly

Senly's content calendar and approval flow captured 100% of client communication. Restaurants see posts directly in a visual preview and can approve them through the portal. No more "I didn't get your email" discussions. The agency didn't lose a single client in 7 months.

Features used

  • Content calendar
  • Visual approval flow
  • Client DM via portal
  • White-label reporting
"In hospitality, timing is everything. A lunch post approved too late is a missed lunch. Senly made the difference between "hoping the client looks" and "knowing the client approved before 11:00"."
Agency owner, Managing Director

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