Tourism & Recreation Agency — Zeeland

The challenge

A Zeeland agency with clients in tourism (campsites, beach pavilions, holiday parks) faced an extreme seasonal challenge: 80% of content had to go live between April and September, and almost nothing the rest of the year. In summer there was far too much to do, in winter far too little — resulting in seasonal-staff turnover.

The solution with Senly

Bulk scheduling and campaign planning in Senly made it possible to plan the entire summer season in advance, from January through March. Seasonal staff became unnecessary; the permanent team now manages the whole year. Clients' tourism reach rose by an average of 31% thanks to better post timing.

Features used

• Bulk scheduling
• Seasonal campaigns
• Content calendar
• Automated reporting