8 clients · partner since January 2026
A freelance social media manager in Rotterdam with 5 clients decided to start an agency and hire two freelancers. The problem: the existing tool stack (DM app, Buffer, Google Drive, Excel) didn't scale to collaboration. The first month with a team felt more chaotic than working solo.
Senly brought everything under one login. Freelancers got client-specific access without seeing everything about other clients. The agency's own brand became visible through the white-label portal — clients could no longer tell they were working with a one-person agency. Three new clients signed in 2 months.
"The white-label portal is what won clients over. They saw a fully set-up "platform", not three tools I was gluing together. I could raise my pricing because the perceived value went up."