Case study · Independent social media manager

Solo Freelancer — Groningen

10 clients · partner since December 2025

-75%
Weekly planning
3 hours → 45 minutes per week
+EUR15/hr
Hourly rate
Raised after a more professional client experience
10 → 12
Clients managed
Same work week, more capacity through efficiency

The challenge

An independent professional in Groningen managed 10 clients entirely solo. Every Monday morning was lost to planning the week: which client needs content, which posts are awaiting approval, which invoice needs to go out? Sometimes things slipped through the cracks simply because they were forgotten.

The solution with Senly

With Senly, every client has its own client profile, content calendar and approval flow. The monthly overview now takes 15 minutes instead of half a day. The freelancer took on two extra clients and raised hourly rates by €15 thanks to the more professional image.

Features used

  • Client CRM
  • Content calendar
  • Task management
  • Automated reporting
"I used to know by Sunday evening that Monday was a write-off. Now I open Senly, see at a glance what each client needs, and just get started. That's the difference."
Freelancer, Independent Social Media Manager

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