Case study · Marketing agency (healthcare sector)

Health & Wellbeing Agency — Leiden

9 clients · partner since February 2026

−83%
Turnaround per post
4.5 days → 18 hours on average
0
Approval errors
No compliance errors in 4 months
100%
Client retention
All 9 clients renewed after the first quarter

The challenge

An agency serving healthcare organizations exclusively had to meet strict communication guidelines. Every post had to be approved internally before publication, which meant two approval rounds per client, all handled over email. For hospitals and mental-health institutions, this took 4-5 working days per post.

The solution with Senly

Senly's approval flow with a built-in comments feature replaced the email chains entirely. The internal compliance check and client approval now run in parallel inside the portal. Average turnaround per post dropped from 4.5 days to 18 hours. Not a single approval error in 4 months.

Features used

  • Multi-step approval flow
  • Compliance management
  • Audit trail
  • White-label portal
"In healthcare, an unapproved post can have serious consequences. We needed a system that makes the approval chain transparent — not one buried in email threads. Senly gave us exactly that."
Account manager, Senior Account Manager

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