Building the platform he wished he had as an agency owner.
Dylan started Senly in 2024 after spending years watching marketing agencies struggle with 25+ separate tools. What began as an internal workflow tool for his own clients grew into an all-in-one platform for agencies in the Netherlands and Belgium.
His focus: helping agencies scale without operational chaos. He believes the right tooling is the difference between an agency that can manage 5 clients and one that effortlessly grows to 50+. At Senly that means one platform, one login, one invoice — no more tool-stack puzzle.
Alongside building Senly, he writes regularly about agency growth, pricing strategies and the entrepreneurship behind agencies. You'll find his perspective in the blog articles on agency strategy.