Also known as: Monthly reporting, Monthly client report
A structured overview an agency sends a client every month — covering KPIs, highlights, lessons learned and concrete actions for the month ahead.
For agencies, the monthly report is the key moment to prove value. A strong report contains: (1) a three-sentence executive summary, (2) the main KPIs versus last month, (3) the top 3 best-performing posts (with visuals), (4) takeaways and strategy adjustments, (5) a plan for the coming month.
Traditionally this was put together by hand in PowerPoint or Google Slides — 2-3 hours of work per client per month. Modern platforms automatically generate white-label PDF reports that the agency only needs to review. Across 20 clients that saves 40-60 hours a month.
On the 5th of each month the agency sends every client a 4-page PDF report: page 1 a KPI dashboard, page 2 the top 3 posts, page 3 community stats (DMs, mentions), page 4 the plan for the coming month. The client reads it all in 5 minutes.
Senly automatically generates white-label monthly reports per client — in the agency's own brand styling, ready to send on the 1st of each month.
A measurable value that shows how well a specific goal is being met — for social media that could be engagement rate, reach, follower growth or click-through rate to the website.
A report delivered entirely in the agency's own brand styling — with the agency's logo, colours and fonts, and without any reference to the software that generated it.
A percentage showing how much interaction (likes, comments, shares, saves) a post receives relative to its reach or follower count — a key KPI for the health of a social media account.
A report delivered entirely in the agency's own brand styling — with the agency's logo, colours and fonts, and without any reference to the software that generated it.
Numbers that look impressive at first glance — follower count, likes, pageviews — but say little about real business results. They dress up reports without proving any actual value.
Client portal, content planning, AI captions, white-label reporting — all in one tool. Try it free for 14 days.