Also known as: White label report, Branded report
A report delivered entirely in the agency's own brand styling — with the agency's logo, colours and fonts, and without any reference to the software that generated it.
White-label reports are essential for agencies: they give the client the feeling that the agency built the report itself, rather than generating it automatically through a tool. This raises the perceived value of the service and stops clients wondering why they couldn't just use the tool themselves.
White-label reports usually run on one of two models: (1) an automatically generated PDF with the agency's branding applied, (2) a live dashboard on the agency's own domain. Both approaches require the tool to respect the agency's brand in every detail (font, colour, logo placement, footer).
An Eindhoven agency delivers clients PDF reports with "Report prepared by Agency X" in the bottom right, their own logo in the top left, and their brand blue as the accent. The software's name appears nowhere. Clients think the agency makes it themselves every month.
Senly delivers monthly reports as white-label PDFs by default — with the agency's logo, font and colours, and no Senly branding anywhere.
A structured overview an agency sends a client every month — covering KPIs, highlights, lessons learned and concrete actions for the month ahead.
White-label software is offered under another company's brand name — the end client never sees the software vendor's name, only the brand of the agency using the software.
A structured overview an agency sends a client every month — covering KPIs, highlights, lessons learned and concrete actions for the month ahead.
Numbers that look impressive at first glance — follower count, likes, pageviews — but say little about real business results. They dress up reports without proving any actual value.
Client portal, content planning, AI captions, white-label reporting — all in one tool. Try it free for 14 days.