Also known as: Per-client pricing, Client-based pricing
A pricing model where an agency (or software vendor) pays per active client they manage — instead of per user, per social account or per feature.
For agencies, per-client pricing is the most predictable and fair model. You pay for what you value — your clients — and not for side effects like the number of team members or social accounts. Scaling up to a bigger team? No surcharge. Adding an extra social account per client? No surcharge.
Alternative models: per user (expensive as the team grows), per channel (expensive for multi-platform clients), per feature (frustrating as needs grow). Per-client pricing is common with agency-specific tools but less so with generalist platforms like Hootsuite or Buffer.
An agency has 12 clients and 6 team members. Per-client pricing: 12 × €50 = €600/month, regardless of team size. With Hootsuite's per-seat pricing: 6 users × €99 = €594/month, but without a client CRM and without reporting automation — just publishing.
Senly uses per-client pricing: €69.95 for 1 client, €50/client from 2 clients (Growth), €40/client from 20+ clients (Scale) — unlimited team members included.
A software licensing model where users get online access to software through a monthly or yearly subscription — instead of buying software and installing it locally.
The predictable monthly revenue an agency (or SaaS company) generates from subscriptions — a key KPI because it measures stable income, unlike one-off projects.
The predictable monthly revenue an agency (or SaaS company) generates from subscriptions — a key KPI because it measures stable income, unlike one-off projects.
The percentage of clients who cancel within a given period (usually per month or year). Keeping churn low is essential to an agency's health, since winning new clients costs more than retaining existing ones.
The total revenue (or profit) a customer generates on average over the entire relationship — crucial for deciding how much you can invest in customer acquisition.
The total cost of winning one new customer — including marketing, sales hours and tooling. A healthy CAC is far lower than LTV (ratio of at least 1:3).
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