Also known as: Software as a Service, Cloud software
A software licensing model where users get online access to software through a monthly or yearly subscription — instead of buying software and installing it locally.
SaaS has made software accessible and affordable for small businesses and agencies. Traditional software packages cost thousands of euros upfront; SaaS often offers comparable functionality for €50–500 per month, with automatic updates and no IT maintenance.
Nearly all modern social media management tools (Senly, Hootsuite, Buffer, Planable, Sendible) are SaaS. Upsides: always up to date, accessible through the browser, no local install, scales with your business. Downsides: your data sits with the vendor (which requires trust), monthly costs keep running, and the vendor can raise the price.
An agency uses 8 SaaS tools for €1,450 per month: Hootsuite, AgencyAnalytics, HubSpot, Calendly, and so on. By switching to one consolidated SaaS platform (Senly) it saves €950 per month — and has fewer tools to manage.
The predictable monthly revenue an agency (or SaaS company) generates from subscriptions — a key KPI because it measures stable income, unlike one-off projects.
The percentage of clients who cancel within a given period (usually per month or year). Keeping churn low is essential to an agency's health, since winning new clients costs more than retaining existing ones.
An open standard that lets a user give an external app access to their social media account without sharing a password — one click exchanges a secure token instead.
A set of rules that lets different software applications talk to each other — for example, to pull data from Instagram or publish a post from an external tool.
An automatic notification one system sends to another the moment something happens — for example, an Instagram post getting a new comment, or a Stripe payment coming in.
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