Also known as: Brand listening, Online monitoring
Systematically tracking and analysing what is said online about a brand, industry or competitor — to spot trends, opportunities and problems early.
The difference with mention monitoring: monitoring is what's said about you; listening is broader — what's said about your industry, what competitors are doing, which trends are emerging. Tools like Brand24, Mention and Hootsuite Insights provide this. For agencies it's a premium service for clients with €5k+/month budgets.
An agency runs social listening for a cosmetics client. It detects that "clean beauty" is trending — and advises the client to promote a matching product line. Three months later: +40% revenue on that line.
Continuously tracking when and how a brand name is mentioned online — on social media, in blogs, on forums, or in reviews — so the brand can respond or spot trends.
A measurable value that shows how well a specific goal is being met — for social media that could be engagement rate, reach, follower growth or click-through rate to the website.
A measurable value that shows how well a specific goal is being met — for social media that could be engagement rate, reach, follower growth or click-through rate to the website.
Reach is the number of unique people who saw a post; impressions is the total number of times a post was shown, including multiple views by the same person.
CPM is the cost to show an ad 1,000 times — a key metric for judging the efficiency of paid social media campaigns, independent of conversions.
ROAS is the ratio between revenue and ad spend — usually expressed as a multiple: a ROAS of 4 means every €1 of ad spend generates €4 in revenue.
The number of new followers an account gains over a given period — an important but context-sensitive KPI, because follower quality matters more than quantity.
The percentage of people who click a link or CTA after seeing a post or ad — a key KPI for lead-gen and e-commerce campaigns.
Client portal, content planning, AI captions, white-label reporting — all in one tool. Try it free for 14 days.