Also known as: Application Programming Interface
A set of rules that lets different software applications talk to each other — for example, to pull data from Instagram or publish a post from an external tool.
For social media management tools like Senly, each platform's API (Instagram Graph API, LinkedIn API, TikTok API) is how publishing, analytics and messaging get automated. Without API access, everything would have to be manual — no scheduling, no reporting, no unified inbox.
For agencies, API access is usually indirect, through the software. But it's worth knowing that platforms can restrict their API access (as Twitter/X did in 2023). A platform with official API access to every relevant social network is safer than one that relies on scraping.
An agency publishes on Instagram for 20 clients. Behind the scenes the tool uses Instagram's Graph API — a scheduled post is published at the right time via an API call. No one has to press a button.
An open standard that lets a user give an external app access to their social media account without sharing a password — one click exchanges a secure token instead.
An automatic notification one system sends to another the moment something happens — for example, an Instagram post getting a new comment, or a Stripe payment coming in.
An open standard that lets a user give an external app access to their social media account without sharing a password — one click exchanges a secure token instead.
An automatic notification one system sends to another the moment something happens — for example, an Instagram post getting a new comment, or a Stripe payment coming in.
A software licensing model where users get online access to software through a monthly or yearly subscription — instead of buying software and installing it locally.
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