Also known as: OAuth, OAuth integration
An open standard that lets a user give an external app access to their social media account without sharing a password — one click exchanges a secure token instead.
OAuth is the modern standard for connecting social media accounts to a platform like Senly. Instead of sharing passwords (insecure and against platform terms), the user grants permission through OAuth for specific actions (reading, posting, pulling analytics). That permission can be revoked at any moment in the platform settings.
For agencies, OAuth is a huge time-saver: instead of looking up and entering API keys per client, the client or agency clicks "Connect Instagram" once and picks the right account. Everything else happens automatically.
New client Y connects their Instagram to Senly: clicks "Connect", logs in at Meta, chooses which pages to link, grants permission. Thirty seconds of work. From that moment the agency can schedule and publish on the client's behalf — without ever knowing the password.
A set of rules that lets different software applications talk to each other — for example, to pull data from Instagram or publish a post from an external tool.
Onboarding is the process of bringing a new client into an agency's workflow — typically including intake, setting up the brand kit, connecting social accounts, defining goals and planning the first content.
A set of rules that lets different software applications talk to each other — for example, to pull data from Instagram or publish a post from an external tool.
An automatic notification one system sends to another the moment something happens — for example, an Instagram post getting a new comment, or a Stripe payment coming in.
A software licensing model where users get online access to software through a monthly or yearly subscription — instead of buying software and installing it locally.
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