Also known as: Whitelabel, Private label
White-label software is offered under another company's brand name — the end client never sees the software vendor's name, only the brand of the agency using the software.
White-label is essential for agencies that want to look professional to their clients. Instead of a client logging into "Hootsuite" or "Asana", they log into "Marketing Agency X" — with the agency's logo, colors and domain.
White-label can mean two things: (1) a custom domain (app.agency-x.com instead of agency-x.softwarevendor.com) and (2) full brand customization of the interface (logo, colors, font). The best platforms offer this at no extra cost or in a base plan; weaker platforms reserve white-label for their most expensive tier.
An agency in Rotterdam has set up Senly with its own domain "portal.agency.com", logo and brand colors. Their 12 clients think the agency built the software itself. Nowhere is "Senly" or "Powered by Senly" visible.
Senly offers complete white-label functionality as standard — your own domain, logo and colors are already included in the Growth plan from €50/client/month (1 client €69.95, 20+ clients €40/client).
A client portal is a secure online space where an agency's clients can view their content, reports, planning and communication in one place — usually branded with the agency's own identity.
A social media agency specializes in managing social media channels for clients — typically covering content creation, planning, publishing, community management and reporting.
A social media agency specializes in managing social media channels for clients — typically covering content creation, planning, publishing, community management and reporting.
A marketing agency delivers marketing activities on behalf of clients — from strategy and branding to running campaigns across various channels, including social media.
A client portal is a secure online space where an agency's clients can view their content, reports, planning and communication in one place — usually branded with the agency's own identity.
Onboarding is the process of bringing a new client into an agency's workflow — typically including intake, setting up the brand kit, connecting social accounts, defining goals and planning the first content.
A brand kit is a collection of brand elements that define a brand's visual and tonal identity — typically including logo, colors, fonts, photography style and writing-style guidelines.
Brandvoice is the consistent writing style and tone a brand communicates in — for example formal-corporate, young-playful or warm-personal — expressed through word choice, sentence length, humor and emoji use.
Client portal, content planning, AI captions, white-label reporting — all in one tool. Try it free for 14 days.