How do I calculate conversion rate per stage?

In CRM → Reports → Pipeline stats this is calculated automatically:

Conversion stage A → B = (number of leads that moved from A to B) / (number of leads that ever passed through stage A) × 100.

The calculation runs 1x per day (at night) and weighs both active and won/lost leads. Low conversion between specific stages? Often that is your biggest optimization opportunity — e.g. between "Quote sent" and "Signed" 70% leaks = your quote or follow-up flow has a gap.

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