In CRM → Settings you create multiple pipelines, one per service or client segment. For example:
- "SM Management leads" — intro → quote → contract
- "Coaching" — discovery → strategy call → start
- "Web design" — briefing → mockup → approval → live
At the top of the Pipeline tab you pick via a dropdown which pipeline you are viewing. Each lead belongs to exactly one pipeline — you can move a lead manually between pipelines via its detail panel.