Good use (real time savings):
- First draft of caption, email, brainstorm — 30-90% of the work done
- Bulk variants for A/B testing
- Summarizing transcripts
- Hashtag suggestions + profile check
- Monthly report sections
Less good use (costs more than it delivers):
- Publishing raw AI output directly without check
- Blindly trusting AI strategies without own insight
- AI for very specific / sensitive brands without brand-voice setup
Rule of thumb: AI delivers 30-90% of the work, you do 10-70% final editing. The more specific your brand voice + target audience is configured in Senly, the less final editing you need. So invest first in good client notes.