Focus on outcome-based metrics instead of vanity metrics:
- Reach — how many people saw it
- Engagement rate — quality of audience response (likes + comments + shares + saves divided by followers)
- Follower growth — momentum, not absolute number
- Top 3 best-performing posts — with learnings: why these did well
Leave out absolute like totals or impressions without context — those say less about impact. The auto-reports in Senly already follow this philosophy by default.