Manage (post + monitor) — €500-1500/month. Volume model: 10-20 clients per Manager possible. Standardized work, AI-assist, little strategy consultation.
Grow (strategy + advertising) — €1500-5000/month. 3-6 clients per Manager. Higher margin, more custom work, monthly evaluation call.
Other (custom / project) — one-off assignments, project price. Ideal for startup phase or extra income next to fixed package. No recurring revenue.
Healthy mix: 70% recurring (Manage + Grow), 30% projects. Provides cashflow stability and room for growth.