€612/ month
Buffer Team (30 channels × €12) = €360/mo + AgencyAnalytics (€120/mo) + a separate CRM (€99/mo) + Calendly (€48/mo) + financial tool (€52/mo) + Brand voice AI (€49/mo) − duplication removed = approx. €612/mo
Buffer is an excellent entry-level tool for individual marketers and small teams. But as soon as you manage 5+ clients, the per-channel price scales fast and you miss everything an agency really needs: CRM, reporting, a client portal, meetings and financial insight.
Managing social media for clients? Then Senly is always cheaper and broader. Buffer's per-channel pricing makes scaling extremely expensive (10 clients × 3 platforms = €360/mo for publishing alone). Senly is €500/mo for 10 clients, everything included.
Are you a solo marketer or managing 1–2 social accounts for yourself? Then Buffer Essentials (€6/channel/mo) is a fine choice. For pure publishing on a handful of channels without an agency workflow, Buffer is the simplest tool.
13 features that matter to agencies — weighed fairly, with partial credit where it applies.
| Feature | Buffer | Senly |
|---|---|---|
| Price per client (not per channel) | ||
| Client CRM for agencies | ||
| White-label client portal | ||
| Automatic monthly reports per client | ||
| AI caption generation in brand voice | ||
| Meetings & booking page | ||
| Financial insight per client | ||
| Unified inbox | ||
| Content scheduling for IG/LI/TikTok/FB | ||
| Cross-posting to multiple platforms | ||
| Strong mobile app | ||
| Onboarding in an afternoon | ||
| Native Dutch interface |
Fully supported Limited or requires a pricier plan Not supported
Realistic scenario: 10 active clients, 3 team members. Including the separate tools you typically need alongside Buffer.
Buffer Team (30 channels × €12) = €360/mo + AgencyAnalytics (€120/mo) + a separate CRM (€99/mo) + Calendly (€48/mo) + financial tool (€52/mo) + Brand voice AI (€49/mo) − duplication removed = approx. €612/mo
10 clients × €50 = €500/mo, including unlimited channels per client and the entire agency platform.
See full pricing →Per-channel pricing: €6/mo per channel (Essentials), €12/mo per channel (Team). For an agency with 10 clients × 3 platforms = 30 channels × €12 = €360/mo. Checked May 2026.
Usually one working day for 10 clients. Our team helps you migrate for free — contact us at sales@senly.io.
Buffer offers a queue export per channel. Download per social account.
Each Buffer organization becomes one Client in Senly. Add brand kits (logo, colors).
One click per platform per client. No separate channel fees.
CSV import or manually from within Senly. AI captions in your brand voice ready to use.
Monthly reports are generated automatically. Clients log in to your white-label domain.
For solo users, yes (€6/channel/mo). For agencies, Buffer is actually more expensive: 10 clients × 3 platforms = 30 channels × €12 = €360/mo for publishing alone — without CRM, reporting, white-label or meetings. Senly is €500/mo for 10 clients with everything included.
Senly runs entirely in the browser (mobile-optimized). A native iOS/Android app is on the roadmap. For publishing on the go, the web app works excellently.
Senly automatically retrieves historical performance data through the OAuth connections (provided the social platforms make it available). For specific Buffer figures, our team helps with a manual import free of charge.
With 1–2 clients, Buffer is cheaper if you only need publishing (€36–72/mo). Senly starts at €100/mo for 2 clients — but then with white-label, CRM, reporting and all features. You start bigger, but avoid later migrations.
Full access. Our team helps you migrate from Buffer for free.