Comparison

Senly vs Hootsuite

Hootsuite is one of the oldest names in social media management — but built for enterprise in-house teams, not for agencies managing multiple clients. Senly is built for agencies from the very first click.

Great4.4/5Trustpilot
11features where Senly wins
500/moSenly for 10 clients
996/moHootsuite + separate tools
When Senly

Choose Senly if…

Do you manage social media for multiple clients as an agency or freelancer? Then Senly wins on price (no seat explosion), white-label (clients see your brand), and the time you get back thanks to the built-in CRM and reporting system.

  • +Senly solves this: Priced per user — agencies with 5+ team members quickly run up to €500-1.000+/month
  • +Senly solves this: No white-label client portal — clients see Hootsuite branding
  • +Senly solves this: No built-in client CRM for agencies (only standalone social accounts)
  • +Senly solves this: No automatic white-label reports per client
When Hootsuite

Choose Hootsuite if…

Do you work in a corporate in-house marketing team with 20+ social accounts and need heavy social listening / compliance tooling? Then Hootsuite is a logical choice.

  • ·Market leader since 2008 — strong brand name
  • ·Deep enterprise features: SSO, audit logs, compliance options
  • ·Extensive social listening and monitoring
  • ·Training and certifications for teams
Feature comparison

Side by side, per feature.

14 features that matter to agencies — weighed fairly, with partial credit where it applies.

FeatureHootsuiteSenly
Price per active client (not per user)
Unlimited team members included
White-label client portal (own domain)
Client CRM for agencies
Automatic white-label reports per client
AI caption generation in brand voice per client
Content scheduling for IG/LI/TikTok/FB
Unified inbox (DMs, mentions, comments)
Social listening & monitoring
Meetings & booking page (Calendly-style)
Financial insight per client
Onboarding in an afternoon
Cancel monthly without seat negotiations
Native Dutch/Belgian support

Fully supported Limited or requires a pricier plan Not supported

Price comparison

What does it really cost for 10 clients?

Realistic scenario: 10 active clients, 4 team members. Including the separate tools you typically need alongside Hootsuite.

Hootsuite + separate tools
996/ month

Hootsuite Team (€249/m, 3 users) + extra user (€99) + AgencyAnalytics for white-label reports (€120/m) + standalone CRM (€99/m) + Calendly (€48/m) ≈ €996/m

RecommendedSenly
500/ month

10 clients × €50 = €500/m, including unlimited team members, white-label client portal, reports, CRM, meetings and all integrations.

See full pricing →

Professional plan, 1 user, 10 social accounts. Team plan (3 users) starts at approx. €249/month. Prices indicative, checked May 2026.

Migration

How to switch from Hootsuite to Senly.

Usually one working day for 10 clients. Our team helps you migrate for free — contact us at sales@senly.io.

  1. 1

    Export your content calendar from Hootsuite

    Hootsuite offers a CSV export of your scheduled posts. Download it per social account.

  2. 2

    Create your clients in Senly

    Per client: company name, brand kit (logo, colors, fonts) and social handles. The onboarding flow guides you through it.

  3. 3

    Connect social accounts via OAuth

    One click per platform (Instagram, LinkedIn, TikTok, Facebook). No API keys, no copying tokens.

  4. 4

    Import or schedule your content

    Upload the CSV from step 1 or schedule directly from Senly. AI caption generation is ready per client.

  5. 5

    Turn on the white-label client portal

    Own domain, logo and colors — clients see your agency, not Senly. Free with every subscription.

Frequently asked questions

Questions about Senly vs Hootsuite?

Is Senly a direct replacement for Hootsuite?

For most agency workflows, yes. Senly covers content planning, publishing, unified inbox, reporting and monitoring. For heavy enterprise social listening or compliance modules, Hootsuite is more extensive — but that isn't relevant for 95% of agencies.

Can I migrate my Hootsuite content?

Yes. Hootsuite offers a CSV export of scheduled posts. Our team helps with the migration for free — get in touch at sales@senly.io.

What is the price difference with 5 clients and 3 team members?

Hootsuite Team (3 users, 20 social profiles) is approx. €249/month. Senly is €250/month for 5 clients, including unlimited team members, white-label client portal, CRM and reporting.

Does Senly have social listening?

Senly offers basic mention tracking via the unified inbox. For deep brand monitoring (sentiment, share-of-voice) a separate tool such as Brand24 or Mention is needed — even for Hootsuite users this is often a separate add-on.

See for yourself?

Try Senly free for 14 days.

Full access. Our team helps you migrate from Hootsuite for free.