Comparison

Senly vs Loomly

Loomly has a nice content calendar with AI suggestions. But like Buffer and Planable, it lacks the complete agency stack: no client CRM, no automatic white-label reports, no meetings, no financial insight.

Great4.4/5Trustpilot
9features where Senly wins
500/moSenly for 10 clients
471/moLoomly + separate tools
When Senly

Choose Senly if…

Do you run a Dutch or Belgian agency that does more than just publishing? Senly offers the complete agency platform — CRM, reporting, finance, meetings — for the same price as Loomly Advanced + the separate tools you currently run alongside Loomly.

  • +Senly solves this: No client CRM — only social accounts
  • +Senly solves this: White-label only on the most expensive plan (Advanced, €175+/mo)
  • +Senly solves this: No built-in automatic reports per client
  • +Senly solves this: No meetings, financial or agency-workflow tools
When Loomly

Choose Loomly if…

Do you work heavily with Pinterest or need AI post-optimization (specific caption tweaks per platform best practice)? Then Loomly offers a bit more depth there.

  • ·Nice content calendar with a visual timeline
  • ·AI post-optimization tips per platform
  • ·Native Pinterest support (which many tools lack)
  • ·Good client approval flow
Feature comparison

Side by side, per feature.

13 features that matter to agencies — weighed fairly, with partial credit where it applies.

FeatureLoomlySenly
Client CRM for agencies
White-label client portal in the base plan
Automatic monthly reports per client
AI caption generation in brand voice
Meetings & booking page
Financial insight per client
Native Dutch interface
Content calendar with a visual timeline
Client approval flow
AI post-optimization tips
Pinterest support
Unlimited social accounts per client
Unlimited team members

Fully supported Limited or requires a pricier plan Not supported

Price comparison

What does it really cost for 10 clients?

Realistic scenario: 10 active clients, 3 team members. Including the separate tools you typically need alongside Loomly.

Loomly + separate tools
471/ month

Loomly Advanced (€175/mo, white-label + 35 accounts) + AgencyAnalytics (€120/mo) + a separate CRM (€99/mo) + Calendly (€48/mo) + financial tool (€29/mo) ≈ €471/mo

RecommendedSenly
500/ month

10 clients × €50 = €500/mo, everything included + native NL/BE platform and EU hosting.

See full pricing →

Base plan €42/mo for 2 users, 10 social accounts. Standard €80/mo for 6 users, 20 accounts. Advanced €175/mo. Prices converted USD→EUR, checked May 2026.

Migration

How to switch from Loomly to Senly.

Usually one working day for 10 clients. Our team helps you migrate for free — contact us at sales@senly.io.

  1. 1

    Export content from Loomly

    Loomly offers a CSV export per calendar. Download per client.

  2. 2

    Create clients + brand kits in Senly

    Brand kits with logo, colors and brand-voice instructions.

  3. 3

    Connect social accounts via OAuth

    One click per platform per client.

  4. 4

    Import content + activate AI

    Upload the CSV. AI captions in brand voice immediately available.

  5. 5

    Activate reporting + white-label

    Included as standard — no surcharge like with Loomly Advanced.

Frequently asked questions

Questions about Senly vs Loomly?

Does Senly have AI post-optimization like Loomly?

Senly offers AI caption generation in brand voice (3–5 variants per post). Loomly post-optimization additionally provides platform-specific tweaks (e.g. hashtag count for Instagram). For most agencies, brand-voice consistency is more valuable than platform tweaks.

How exactly do the prices compare?

Loomly Advanced (€175/mo, max 35 social accounts, 16 users) + separate reporting (€120) + CRM (€99) = approx. €394/mo for 10 clients. Senly is €500/mo for 10 clients — €106 more, but everything included + a native NL platform.

Does Senly support Pinterest?

On the roadmap for Q3 2026. For now we support Instagram, LinkedIn, TikTok and Facebook. Agencies with a heavy Pinterest workflow are better off with Loomly until we launch support.

Does Senly migrate my Loomly content?

Via CSV export from Loomly + import into Senly. Our team helps with the first migration free of charge — typically one working day for 10 clients.

See for yourself?

Try Senly free for 14 days.

Full access. Our team helps you migrate from Loomly for free.