Weekly (dashboard)
- Number of new leads + conversion rate per stage
- Task throughput time (from created to completed)
- Number of failed / overdue tasks
- Booking show-up rate
Monthly (statistics + financial)
- New clients + churn rate
- Net profit per client + per team member
- Margin per service package (Manage vs Grow vs Other)
- Number of posts published vs scheduled
Per quarter (strategic)
- YoY growth in revenue and team size
- Time-to-content (idea → published)
- Client NPS / satisfaction
Define per quarter "what is good?" and steer accordingly. Senly's dashboard widgets cover most KPIs directly.