Also known as: Social media algorithm, Feed algorithm
The automated system of a social media platform that decides which posts each user gets to see — based on behavior, interests and interactions.
Algorithms prioritize content based on signals: how quickly people like or comment after publishing, how long they keep watching, and past behavior. For agencies it's important to make algorithm-friendly content: native formats (Reels on IG, document posts on LI), publishing at peak times, and actively managing community engagement in the first 30 minutes.
An Instagram post that gets 50 likes in the first 30 minutes gets shown to more people by the algorithm. So the agency turns on DM notifications to reply to comments while they're still "warm" — reinforcing the algorithm signal.
A percentage showing how much interaction (likes, comments, shares, saves) a post receives relative to its reach or follower count — a key KPI for the health of a social media account.
Reach is the number of unique people who saw a post; impressions is the total number of times a post was shown, including multiple views by the same person.
The strategic and operational management of all of a brand's social media channels — including content creation, planning, publishing, community management, advertising, and performance measurement.
Publishing the same content to multiple social media platforms at once — for example, pushing a single post to Instagram, Facebook, and LinkedIn simultaneously — to expand reach without extra work.
Automatically publishing social media posts at preset dates and times — without anyone needing to step in at the moment of publication.
A central interface where all messages from every social media platform (DMs, comments, mentions, reviews) come together — so an agency no longer has to switch between separate apps to respond.
A percentage showing how much interaction (likes, comments, shares, saves) a post receives relative to its reach or follower count — a key KPI for the health of a social media account.
Continuously tracking when and how a brand name is mentioned online — on social media, in blogs, on forums, or in reviews — so the brand can respond or spot trends.
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