Also known as: Cross posting, Multi-platform publishing
Publishing the same content to multiple social media platforms at once — for example, pushing a single post to Instagram, Facebook, and LinkedIn simultaneously — to expand reach without extra work.
Cross-posting saves time, but it should be used wisely. Not every post fits every platform: Instagram is visual, LinkedIn more formal, TikTok video-first. Good cross-posting accounts for platform conventions: different captions per platform, different numbers of hashtags, a different CTA style.
The most common cross-post combinations are Instagram + Facebook (same Meta stack, similar audience) and LinkedIn + Twitter/X (B2B-oriented). TikTok content is often also posted to Instagram Reels and YouTube Shorts.
For the client "Bram the Accountant," the agency automatically cross-posts LinkedIn content to Facebook and X. The caption is adapted per platform: LinkedIn formal and longer, Facebook more casual, X shorter and with more emoji.
The process of designing, writing and scheduling social media posts in advance for specific dates and times — usually aimed at consistent publishing without daily manual work.
Automatically publishing social media posts at preset dates and times — without anyone needing to step in at the moment of publication.
Short vertical videos on Instagram (15-90 seconds) — similar to TikTok content — aimed at broad discovery via the Instagram algorithm, which prioritizes Reels in the Explore feed.
The strategic and operational management of all of a brand's social media channels — including content creation, planning, publishing, community management, advertising, and performance measurement.
Automatically publishing social media posts at preset dates and times — without anyone needing to step in at the moment of publication.
A central interface where all messages from every social media platform (DMs, comments, mentions, reviews) come together — so an agency no longer has to switch between separate apps to respond.
A percentage showing how much interaction (likes, comments, shares, saves) a post receives relative to its reach or follower count — a key KPI for the health of a social media account.
Continuously tracking when and how a brand name is mentioned online — on social media, in blogs, on forums, or in reviews — so the brand can respond or spot trends.
A deliberate plan for which hashtags go under which posts — using a mix of popular, niche-specific and branded tags to reach the right audience rather than a random pile of tags.
Client portal, content planning, AI captions, white-label reporting — all in one tool. Try it free for 14 days.