What is Unified inbox?

Also known as: Shared inbox, Consolidated inbox

Definition

A central interface where all messages from every social media platform (DMs, comments, mentions, reviews) come together — so an agency no longer has to switch between separate apps to respond.

In-depth explanation

For agencies managing 10+ clients, a unified inbox means: instead of keeping 40+ tabs open (Instagram per client, Facebook per client, LinkedIn per client), you have one screen with all messages and can respond to each one in 5 seconds with the right client context.

A good unified inbox shows, for each message: which client, which platform, the message type (DM/comment/mention), context from earlier messages by the same user, and the option to quickly reply, tag, or assign it to a colleague.

Example from agency practice

Monday morning the agency opens the unified inbox: 47 unread messages spread across 12 clients. Filters per client. First message: a DM for the client "Travis Travel" with a pricing question — the agency replies right away and tags the client for follow-up.

How Senly helps here

Senly has a unified inbox that centrally brings together DMs, comments, and mentions from Instagram, LinkedIn, TikTok, and Facebook — filtered per client.

Especially relevant for

  • Community managers
  • Social media managers
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