Also known as: SMM, Social management
The strategic and operational management of all of a brand's social media channels — including content creation, planning, publishing, community management, advertising, and performance measurement.
Social media management covers four core areas: (1) Content — what do I post and when? (2) Community — responding to DMs, comments, mentions, (3) Paid — managing ads alongside organic posts, (4) Reporting — what works and what doesn't?
In an agency context, social media management is split across roles: a content creator makes the material, a planner puts it in the calendar, a community manager responds to messages, and a strategist analyzes the numbers. Some agencies combine all these roles in one person per client.
For client X, an agency divides up its social media management tasks: Monday brainstorm content, Tuesday-Wednesday design the visuals and schedule them, Thursday run the approval workflow with the client, Friday publish and monitor. Community management (DMs, comments) runs continuously.
The process of designing, writing and scheduling social media posts in advance for specific dates and times — usually aimed at consistent publishing without daily manual work.
A central interface where all messages from every social media platform (DMs, comments, mentions, reviews) come together — so an agency no longer has to switch between separate apps to respond.
A percentage showing how much interaction (likes, comments, shares, saves) a post receives relative to its reach or follower count — a key KPI for the health of a social media account.
Publishing the same content to multiple social media platforms at once — for example, pushing a single post to Instagram, Facebook, and LinkedIn simultaneously — to expand reach without extra work.
Automatically publishing social media posts at preset dates and times — without anyone needing to step in at the moment of publication.
A central interface where all messages from every social media platform (DMs, comments, mentions, reviews) come together — so an agency no longer has to switch between separate apps to respond.
A percentage showing how much interaction (likes, comments, shares, saves) a post receives relative to its reach or follower count — a key KPI for the health of a social media account.
Continuously tracking when and how a brand name is mentioned online — on social media, in blogs, on forums, or in reviews — so the brand can respond or spot trends.
A deliberate plan for which hashtags go under which posts — using a mix of popular, niche-specific and branded tags to reach the right audience rather than a random pile of tags.
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