Also known as: Brand guidelines, Style guide, Visual identity
A brand kit is a collection of brand elements that define a brand's visual and tonal identity — typically including logo, colors, fonts, photography style and writing-style guidelines.
For a marketing agency, managing brand kits per client is crucial: every client has its own visual identity, and all content (visual and written) has to match it. Without central management, chaos ensues: the wrong color in an Instagram post, the wrong font, or an inconsistent writing style.
A strong brand kit contains: primary and secondary colors (with HEX codes), fonts (with font files or links), logo variants (light/dark/transparent), photography-style examples, and written tone-of-voice guidelines. Many platforms link the brand kit to AI tools so captions are automatically generated in the right tone of voice.
The client "De Goudkorst Bakery" has a brand kit with warm orange-brown colors, a rustic font, and a writing style that is "warm, local and artisanal". The agency captured this once; every new post is generated and published in this style.
In Senly, every client has its own brand-kit profile. AI caption generation uses this profile to write each caption in the right brand voice.
Brandvoice is the consistent writing style and tone a brand communicates in — for example formal-corporate, young-playful or warm-personal — expressed through word choice, sentence length, humor and emoji use.
The process of designing, writing and scheduling social media posts in advance for specific dates and times — usually aimed at consistent publishing without daily manual work.
Onboarding is the process of bringing a new client into an agency's workflow — typically including intake, setting up the brand kit, connecting social accounts, defining goals and planning the first content.
A social media agency specializes in managing social media channels for clients — typically covering content creation, planning, publishing, community management and reporting.
A marketing agency delivers marketing activities on behalf of clients — from strategy and branding to running campaigns across various channels, including social media.
A client portal is a secure online space where an agency's clients can view their content, reports, planning and communication in one place — usually branded with the agency's own identity.
White-label software is offered under another company's brand name — the end client never sees the software vendor's name, only the brand of the agency using the software.
Onboarding is the process of bringing a new client into an agency's workflow — typically including intake, setting up the brand kit, connecting social accounts, defining goals and planning the first content.
Brandvoice is the consistent writing style and tone a brand communicates in — for example formal-corporate, young-playful or warm-personal — expressed through word choice, sentence length, humor and emoji use.
Client portal, content planning, AI captions, white-label reporting — all in one tool. Try it free for 14 days.