Also known as: SMM agency, Social media marketing agency
A social media agency specializes in managing social media channels for clients — typically covering content creation, planning, publishing, community management and reporting.
A social media agency (also called a social media marketing agency) takes social media off the plate of businesses that lack the time or expertise to manage it themselves. Agencies typically work on a monthly retainer per client, and serve anywhere from 10 to 100+ clients at once.
Unlike a broad marketing agency, a social media agency focuses on the operational social side: planning content, publishing, replying to messages, measuring performance and reporting. Some agencies combine this with ad management (paid social) or influencer marketing.
In the Netherlands and Belgium, social media agencies are especially active in the SMB segment — from local business owners to mid-sized companies without an in-house marketing team.
A social media agency in Amsterdam manages 15 clients — restaurants, e-commerce shops and B2B service providers. For each client they plan 12-20 posts per month, answer DMs and send a monthly report. The agency uses one platform for all clients instead of separate tools per client.
Senly is purpose-built for marketing agencies managing multiple clients — with a client CRM, content planning, a white-label client portal and automated per-client reporting.
A marketing agency delivers marketing activities on behalf of clients — from strategy and branding to running campaigns across various channels, including social media.
A client portal is a secure online space where an agency's clients can view their content, reports, planning and communication in one place — usually branded with the agency's own identity.
White-label software is offered under another company's brand name — the end client never sees the software vendor's name, only the brand of the agency using the software.
The process of designing, writing and scheduling social media posts in advance for specific dates and times — usually aimed at consistent publishing without daily manual work.
A marketing agency delivers marketing activities on behalf of clients — from strategy and branding to running campaigns across various channels, including social media.
A client portal is a secure online space where an agency's clients can view their content, reports, planning and communication in one place — usually branded with the agency's own identity.
White-label software is offered under another company's brand name — the end client never sees the software vendor's name, only the brand of the agency using the software.
Onboarding is the process of bringing a new client into an agency's workflow — typically including intake, setting up the brand kit, connecting social accounts, defining goals and planning the first content.
A brand kit is a collection of brand elements that define a brand's visual and tonal identity — typically including logo, colors, fonts, photography style and writing-style guidelines.
Brandvoice is the consistent writing style and tone a brand communicates in — for example formal-corporate, young-playful or warm-personal — expressed through word choice, sentence length, humor and emoji use.
Client portal, content planning, AI captions, white-label reporting — all in one tool. Try it free for 14 days.