Also known as: Advertising agency, Ad agency
A marketing agency delivers marketing activities on behalf of clients — from strategy and branding to running campaigns across various channels, including social media.
A marketing agency is broader than a social media agency. Where a social media agency limits itself to social media, a marketing agency often also covers SEO, paid ads (Google, Meta), email marketing, branding, website building and content marketing.
Many marketing agencies offer social media as one of their services, but possibly not with the same depth as a specialized social media agency. The tooling they need largely overlaps: a client CRM, content planning, reporting.
A marketing agency delivers a complete marketing approach for 8 clients: SEO content, Google Ads, a newsletter and social media. For the social media part they use the same platform as specialized social media agencies, so content planning and reporting are automated.
A social media agency specializes in managing social media channels for clients — typically covering content creation, planning, publishing, community management and reporting.
A client portal is a secure online space where an agency's clients can view their content, reports, planning and communication in one place — usually branded with the agency's own identity.
A social media agency specializes in managing social media channels for clients — typically covering content creation, planning, publishing, community management and reporting.
A client portal is a secure online space where an agency's clients can view their content, reports, planning and communication in one place — usually branded with the agency's own identity.
White-label software is offered under another company's brand name — the end client never sees the software vendor's name, only the brand of the agency using the software.
Onboarding is the process of bringing a new client into an agency's workflow — typically including intake, setting up the brand kit, connecting social accounts, defining goals and planning the first content.
A brand kit is a collection of brand elements that define a brand's visual and tonal identity — typically including logo, colors, fonts, photography style and writing-style guidelines.
Brandvoice is the consistent writing style and tone a brand communicates in — for example formal-corporate, young-playful or warm-personal — expressed through word choice, sentence length, humor and emoji use.
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