Also known as: Customer portal, Client dashboard
A client portal is a secure online space where an agency's clients can view their content, reports, planning and communication in one place — usually branded with the agency's own identity.
A client portal replaces email threads and scattered Google Drive folders with one central place where the client can see everything in real time: upcoming posts, reports, tasks, invoices and messages with the agency.
For agencies, a client portal is crucial for two things: a professional image (clients see a branded environment) and operational efficiency (no manually sending reports or content previews). White-label is a highly requested feature: the portal then runs under the agency's own domain, with the agency's logo and colors.
An agency gives each client login credentials for app.agency-x.com. There they see their content calendar for the coming month, can approve posts or leave feedback, download their monthly report and view invoices. No more scattered emails.
Senly includes a white-label client portal as standard in every plan — your own domain, logo and colors at no extra cost.
White-label software is offered under another company's brand name — the end client never sees the software vendor's name, only the brand of the agency using the software.
A social media agency specializes in managing social media channels for clients — typically covering content creation, planning, publishing, community management and reporting.
A process where scheduled content is first reviewed and approved by the client (or an internal reviewer) before it is automatically published to social media.
A social media agency specializes in managing social media channels for clients — typically covering content creation, planning, publishing, community management and reporting.
A marketing agency delivers marketing activities on behalf of clients — from strategy and branding to running campaigns across various channels, including social media.
White-label software is offered under another company's brand name — the end client never sees the software vendor's name, only the brand of the agency using the software.
Onboarding is the process of bringing a new client into an agency's workflow — typically including intake, setting up the brand kit, connecting social accounts, defining goals and planning the first content.
A brand kit is a collection of brand elements that define a brand's visual and tonal identity — typically including logo, colors, fonts, photography style and writing-style guidelines.
Brandvoice is the consistent writing style and tone a brand communicates in — for example formal-corporate, young-playful or warm-personal — expressed through word choice, sentence length, humor and emoji use.
Client portal, content planning, AI captions, white-label reporting — all in one tool. Try it free for 14 days.