Also known as: Carousel, Slide deck post
A social media post with multiple images or slides that the user swipes through — typically 2 to 10 slides, popular on Instagram and LinkedIn for educational content and storytelling.
Carousels are used heavily by agencies because they earn 3-5x higher engagement than single posts: the user spends more time on the post (by swiping), which the algorithm reads positively. Carousels are ideal for "How to do X in 5 steps", explaining product details, or telling a story in chunks.
On Instagram, carousels go up to 10 slides; on LinkedIn too (via the "document post"). On TikTok, the "Photo Mode" variant has existed since 2023. For agencies, it's important that their scheduling tool can plan and preview carousels natively — not all tools do this well.
For client "Coach Linda", the agency schedules a weekly carousel post with "5 mindset tips for entrepreneurs" — slide 1 as the hook ("Stop doing this"), slides 2-6 each a tip, slide 7 as the CTA ("Follow for more"). Engagement is 4x higher than on single posts.
The process of designing, writing and scheduling social media posts in advance for specific dates and times — usually aimed at consistent publishing without daily manual work.
A percentage showing how much interaction (likes, comments, shares, saves) a post receives relative to its reach or follower count — a key KPI for the health of a social media account.
Short vertical videos on Instagram (15-90 seconds) — similar to TikTok content — aimed at broad discovery via the Instagram algorithm, which prioritizes Reels in the Explore feed.
A structured overview of scheduled social media posts over time — usually in a monthly or weekly format, showing each post's date, platform, content and status (draft, approved, published).
The process of designing, writing and scheduling social media posts in advance for specific dates and times — usually aimed at consistent publishing without daily manual work.
Automatically generating social media captions with an AI model — usually from a prompt, an image or brand context — so you can publish faster without losing quality.
Short vertical videos on Instagram (15-90 seconds) — similar to TikTok content — aimed at broad discovery via the Instagram algorithm, which prioritizes Reels in the Explore feed.
Vertical posts of 1-15 seconds that disappear after 24 hours — used for flexible, daily communication such as behind-the-scenes content, polls, questions, and direct interaction with followers.
Content — photos, videos, reviews — created by ordinary users or customers of a brand rather than the brand itself, and shared by the brand as authentic social proof.
Client portal, content planning, AI captions, white-label reporting — all in one tool. Try it free for 14 days.