Also known as: User-generated content, Customer content
Content — photos, videos, reviews — created by ordinary users or customers of a brand rather than the brand itself, and shared by the brand as authentic social proof.
UGC performs on average 6-10x better than regular brand content because it comes across as more authentic. For agencies, the key is to actively collect UGC: have customers tag the brand, use a hashtag, or run a contest in which UGC is submitted.
Important: sharing UGC requires the creator's permission. Agencies should have a process for: discovering UGC (mention monitoring), requesting permission (a DM template), storing it in a central place (DAM/asset library), and repurposing it in content.
The client "Power Gym" asks members to tag their workout photos with #PowerCommunity. Each week the agency reviews the hashtag, asks 3-5 members for permission to repost, and shares these in the feed. Engagement on UGC is 4x higher than on studio photos.
The process of designing, writing and scheduling social media posts in advance for specific dates and times — usually aimed at consistent publishing without daily manual work.
A percentage showing how much interaction (likes, comments, shares, saves) a post receives relative to its reach or follower count — a key KPI for the health of a social media account.
A structured overview of scheduled social media posts over time — usually in a monthly or weekly format, showing each post's date, platform, content and status (draft, approved, published).
The process of designing, writing and scheduling social media posts in advance for specific dates and times — usually aimed at consistent publishing without daily manual work.
Automatically generating social media captions with an AI model — usually from a prompt, an image or brand context — so you can publish faster without losing quality.
A social media post with multiple images or slides that the user swipes through — typically 2 to 10 slides, popular on Instagram and LinkedIn for educational content and storytelling.
Short vertical videos on Instagram (15-90 seconds) — similar to TikTok content — aimed at broad discovery via the Instagram algorithm, which prioritizes Reels in the Explore feed.
Vertical posts of 1-15 seconds that disappear after 24 hours — used for flexible, daily communication such as behind-the-scenes content, polls, questions, and direct interaction with followers.
Client portal, content planning, AI captions, white-label reporting — all in one tool. Try it free for 14 days.