Also known as: Instagram Reels, Short video
Short vertical videos on Instagram (15-90 seconds) — similar to TikTok content — aimed at broad discovery via the Instagram algorithm, which prioritizes Reels in the Explore feed.
Since 2020, Reels have been the most important organic growth format on Instagram. The algorithm shows Reels mainly to non-followers, so brands grow faster with them than with classic posts. For agencies, it's standard to schedule 2-4 Reels per client each week — often repurposed from TikTok content.
Reels best practices: a hook in the first 1-3 seconds (otherwise the viewer scrolls past), a text overlay for people watching without sound, trending audio for an algorithmic boost, and a consistent upload frequency (3+ per week).
For client "Restaurant Borrelhap", the agency films 4 short clips every Monday: one of the chef making a dish, one atmospheric shot, one guest testimonial, one behind-the-scenes of the team. These 4 Reels are published across the week.
The process of designing, writing and scheduling social media posts in advance for specific dates and times — usually aimed at consistent publishing without daily manual work.
A percentage showing how much interaction (likes, comments, shares, saves) a post receives relative to its reach or follower count — a key KPI for the health of a social media account.
Publishing the same content to multiple social media platforms at once — for example, pushing a single post to Instagram, Facebook, and LinkedIn simultaneously — to expand reach without extra work.
A structured overview of scheduled social media posts over time — usually in a monthly or weekly format, showing each post's date, platform, content and status (draft, approved, published).
The process of designing, writing and scheduling social media posts in advance for specific dates and times — usually aimed at consistent publishing without daily manual work.
Automatically generating social media captions with an AI model — usually from a prompt, an image or brand context — so you can publish faster without losing quality.
A social media post with multiple images or slides that the user swipes through — typically 2 to 10 slides, popular on Instagram and LinkedIn for educational content and storytelling.
Vertical posts of 1-15 seconds that disappear after 24 hours — used for flexible, daily communication such as behind-the-scenes content, polls, questions, and direct interaction with followers.
Content — photos, videos, reviews — created by ordinary users or customers of a brand rather than the brand itself, and shared by the brand as authentic social proof.
Client portal, content planning, AI captions, white-label reporting — all in one tool. Try it free for 14 days.