Also known as: Instagram Stories, Facebook Stories
Vertical posts of 1-15 seconds that disappear after 24 hours — used for flexible, daily communication such as behind-the-scenes content, polls, questions, and direct interaction with followers.
Stories are available on Instagram, Facebook, LinkedIn and Snapchat. For agencies they're valuable because they: (1) have a lower production bar than regular posts (rough is fine), (2) enable direct engagement via polls/questions/sliders, (3) appear at the top of the app, keeping the brand top-of-mind.
Downside: Stories disappear after 24 hours, so the content investment is fleeting. Many agencies combine this with "Story Highlights" — permanent categories at the bottom of the profile that preserve the best Stories (Products, Reviews, Team, etc.).
For client "Yogastudio Lotus", the agency schedules 3 Stories every weekday: morning (class announcement), afternoon (poll "which class do you want on Friday?"), evening (an atmospheric shot of the last session). 2 stories per week become Highlights.
The process of designing, writing and scheduling social media posts in advance for specific dates and times — usually aimed at consistent publishing without daily manual work.
A percentage showing how much interaction (likes, comments, shares, saves) a post receives relative to its reach or follower count — a key KPI for the health of a social media account.
A structured overview of scheduled social media posts over time — usually in a monthly or weekly format, showing each post's date, platform, content and status (draft, approved, published).
The process of designing, writing and scheduling social media posts in advance for specific dates and times — usually aimed at consistent publishing without daily manual work.
Automatically generating social media captions with an AI model — usually from a prompt, an image or brand context — so you can publish faster without losing quality.
A social media post with multiple images or slides that the user swipes through — typically 2 to 10 slides, popular on Instagram and LinkedIn for educational content and storytelling.
Short vertical videos on Instagram (15-90 seconds) — similar to TikTok content — aimed at broad discovery via the Instagram algorithm, which prioritizes Reels in the Explore feed.
Content — photos, videos, reviews — created by ordinary users or customers of a brand rather than the brand itself, and shared by the brand as authentic social proof.
Client portal, content planning, AI captions, white-label reporting — all in one tool. Try it free for 14 days.