Also known as: Content calendar, Editorial calendar, Publishing calendar
A structured overview of scheduled social media posts over time — usually in a monthly or weekly format, showing each post's date, platform, content and status (draft, approved, published).
A content calendar is the workhorse of every marketing agency. It makes visible what gets published and when, prevents gaps in the schedule, and gives clients an overview of what's coming up.
Classic content calendars are Excel sheets or Trello boards. Modern tools show a visual timeline or grid, with a per-platform preview and instant drag-and-drop rescheduling. A good content calendar supports: multiple platforms at once, filters by client/campaign/type, color-coding, and a built-in approval workflow.
For client "Studio Lichtpunt", the agency builds a monthly calendar: Monday an Instagram carousel about their new collection, Wednesday a LinkedIn update about their new hire, Friday an Instagram Reel with a time-lapse. The client sees the whole month on one screen and knows exactly what's coming.
Senly shows a visual content calendar per client in a monthly or weekly view, with drag-and-drop rescheduling and multi-platform preview.
The process of designing, writing and scheduling social media posts in advance for specific dates and times — usually aimed at consistent publishing without daily manual work.
Automatically publishing social media posts at preset dates and times — without anyone needing to step in at the moment of publication.
A process where scheduled content is first reviewed and approved by the client (or an internal reviewer) before it is automatically published to social media.
The process of designing, writing and scheduling social media posts in advance for specific dates and times — usually aimed at consistent publishing without daily manual work.
Automatically generating social media captions with an AI model — usually from a prompt, an image or brand context — so you can publish faster without losing quality.
A social media post with multiple images or slides that the user swipes through — typically 2 to 10 slides, popular on Instagram and LinkedIn for educational content and storytelling.
Short vertical videos on Instagram (15-90 seconds) — similar to TikTok content — aimed at broad discovery via the Instagram algorithm, which prioritizes Reels in the Explore feed.
Vertical posts of 1-15 seconds that disappear after 24 hours — used for flexible, daily communication such as behind-the-scenes content, polls, questions, and direct interaction with followers.
Content — photos, videos, reviews — created by ordinary users or customers of a brand rather than the brand itself, and shared by the brand as authentic social proof.
Client portal, content planning, AI captions, white-label reporting — all in one tool. Try it free for 14 days.