Also known as: Community manager, Social community management
Actively managing a brand's interactions with its followers — comments, DMs, mentions and reviews — to build relationships and resolve issues on the spot.
For agencies, community management is often a separate service alongside content planning. Good community management increases client retention (loyal followers become loyal clients) and prevents PR crises (negative comments caught in time). Response time is crucial: 80% of customers expect a reply within 4 hours on business days.
A restaurant client gets a negative review on Instagram. The community manager responds within 30 minutes, offers a solution, and asks to continue over DM. Other customers see that the business responds — and the review's impact turns positive.
A central interface where all messages from every social media platform (DMs, comments, mentions, reviews) come together — so an agency no longer has to switch between separate apps to respond.
Continuously tracking when and how a brand name is mentioned online — on social media, in blogs, on forums, or in reviews — so the brand can respond or spot trends.
The strategic and operational management of all of a brand's social media channels — including content creation, planning, publishing, community management, advertising, and performance measurement.
Publishing the same content to multiple social media platforms at once — for example, pushing a single post to Instagram, Facebook, and LinkedIn simultaneously — to expand reach without extra work.
Automatically publishing social media posts at preset dates and times — without anyone needing to step in at the moment of publication.
A central interface where all messages from every social media platform (DMs, comments, mentions, reviews) come together — so an agency no longer has to switch between separate apps to respond.
A percentage showing how much interaction (likes, comments, shares, saves) a post receives relative to its reach or follower count — a key KPI for the health of a social media account.
Continuously tracking when and how a brand name is mentioned online — on social media, in blogs, on forums, or in reviews — so the brand can respond or spot trends.
Client portal, content planning, AI captions, white-label reporting — all in one tool. Try it free for 14 days.