Also known as: Call to action, Call-to-action
A direct prompt to act within a post — for example "Click the link in bio", "Send a DM", "Order now" — that pushes the reader toward a specific action.
A strong CTA lifts conversion significantly. Posts without a CTA perform on average 30% worse on conversion goals. CTAs should fit the platform: on LinkedIn "Comment below" works well, on Instagram "Link in bio", on TikTok "Save for later".
A client sells a course. The CTA "View the course → link in bio" drove 2x more clicks than posts without an explicit CTA. A small difference in copy, a big difference in results.
A percentage showing how much interaction (likes, comments, shares, saves) a post receives relative to its reach or follower count — a key KPI for the health of a social media account.
A measurable value that shows how well a specific goal is being met — for social media that could be engagement rate, reach, follower growth or click-through rate to the website.
A structured overview of scheduled social media posts over time — usually in a monthly or weekly format, showing each post's date, platform, content and status (draft, approved, published).
The process of designing, writing and scheduling social media posts in advance for specific dates and times — usually aimed at consistent publishing without daily manual work.
Automatically generating social media captions with an AI model — usually from a prompt, an image or brand context — so you can publish faster without losing quality.
A social media post with multiple images or slides that the user swipes through — typically 2 to 10 slides, popular on Instagram and LinkedIn for educational content and storytelling.
Short vertical videos on Instagram (15-90 seconds) — similar to TikTok content — aimed at broad discovery via the Instagram algorithm, which prioritizes Reels in the Explore feed.
Vertical posts of 1-15 seconds that disappear after 24 hours — used for flexible, daily communication such as behind-the-scenes content, polls, questions, and direct interaction with followers.
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