Also known as: Hashtag research, Hashtag mix
A deliberate plan for which hashtags go under which posts — using a mix of popular, niche-specific and branded tags to reach the right audience rather than a random pile of tags.
A strong hashtag strategy combines: (1) high-volume tags (#fitness, #foodie — lots of reach, lots of competition), (2) niche tags (#veganbakeryUtrecht — less reach, high relevance), (3) branded hashtags (#GoldCrustBakery — community-building), (4) campaign hashtags (temporary, for specific promotions).
Instagram recommends 3-5 relevant hashtags in 2025 (down from 30). LinkedIn works best with 3-5 broad hashtags. TikTok relies on trending hashtags that change quickly. Agencies need to track this per platform, per client.
For client "Plant Vegan Bakery", the agency uses per Instagram post: 2 high-volume (#veganbakery #plantbasedfood), 2 niche (#veganUtrecht #glutenfreeUtrecht), 1 branded (#PlantBites). Average engagement rises 40% compared with random hashtags.
The process of designing, writing and scheduling social media posts in advance for specific dates and times — usually aimed at consistent publishing without daily manual work.
A percentage showing how much interaction (likes, comments, shares, saves) a post receives relative to its reach or follower count — a key KPI for the health of a social media account.
The strategic and operational management of all of a brand's social media channels — including content creation, planning, publishing, community management, advertising, and performance measurement.
Publishing the same content to multiple social media platforms at once — for example, pushing a single post to Instagram, Facebook, and LinkedIn simultaneously — to expand reach without extra work.
Automatically publishing social media posts at preset dates and times — without anyone needing to step in at the moment of publication.
A central interface where all messages from every social media platform (DMs, comments, mentions, reviews) come together — so an agency no longer has to switch between separate apps to respond.
A percentage showing how much interaction (likes, comments, shares, saves) a post receives relative to its reach or follower count — a key KPI for the health of a social media account.
Continuously tracking when and how a brand name is mentioned online — on social media, in blogs, on forums, or in reviews — so the brand can respond or spot trends.
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