Also known as: Opening hook, First-2-seconds hook
The opening line or opening visuals of a post or video that grab a scrolling viewer's attention in the first 1-3 seconds — crucial for algorithm performance.
On TikTok and Reels, the hook decides whether a video gets watched through or the viewer scrolls past. Hooks that work: questions ("Did you know..."), contrarian takes ("Stop doing this"), numbers ("In 30 days I earned..."), or pattern interrupts (unexpected visual cuts).
A client tests 5 videos with different hooks. The hook "Stop posting daily — here's why" hits a 47% completion rate; the hook "Our tips for social media" hits 12%. Same content, different hook = 4x the performance.
Short vertical videos on Instagram (15-90 seconds) — similar to TikTok content — aimed at broad discovery via the Instagram algorithm, which prioritizes Reels in the Explore feed.
A percentage showing how much interaction (likes, comments, shares, saves) a post receives relative to its reach or follower count — a key KPI for the health of a social media account.
A structured overview of scheduled social media posts over time — usually in a monthly or weekly format, showing each post's date, platform, content and status (draft, approved, published).
The process of designing, writing and scheduling social media posts in advance for specific dates and times — usually aimed at consistent publishing without daily manual work.
Automatically generating social media captions with an AI model — usually from a prompt, an image or brand context — so you can publish faster without losing quality.
A social media post with multiple images or slides that the user swipes through — typically 2 to 10 slides, popular on Instagram and LinkedIn for educational content and storytelling.
Short vertical videos on Instagram (15-90 seconds) — similar to TikTok content — aimed at broad discovery via the Instagram algorithm, which prioritizes Reels in the Explore feed.
Vertical posts of 1-15 seconds that disappear after 24 hours — used for flexible, daily communication such as behind-the-scenes content, polls, questions, and direct interaction with followers.
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