Also known as: Content library, Media library
A central store of reusable content elements — photos, videos, logo variants, templates — organized per client to speed up content creation.
For agencies, a well-organized asset library saves hours every week. Per client: a dedicated library with brand assets, product photos, behind-the-scenes, and customer stories. Good metadata (tags, usage date, rights) prevents duplicate use and rights issues.
An agency keeps a per-client asset library of 200-500 assets categorized by type (product, lifestyle, BTS) and season. Content creation speeds up by 60%: instead of 30 minutes hunting for a suitable image, 3 minutes of clicking.
The process of designing, writing and scheduling social media posts in advance for specific dates and times — usually aimed at consistent publishing without daily manual work.
A brand kit is a collection of brand elements that define a brand's visual and tonal identity — typically including logo, colors, fonts, photography style and writing-style guidelines.
A structured overview of scheduled social media posts over time — usually in a monthly or weekly format, showing each post's date, platform, content and status (draft, approved, published).
The process of designing, writing and scheduling social media posts in advance for specific dates and times — usually aimed at consistent publishing without daily manual work.
Automatically generating social media captions with an AI model — usually from a prompt, an image or brand context — so you can publish faster without losing quality.
A social media post with multiple images or slides that the user swipes through — typically 2 to 10 slides, popular on Instagram and LinkedIn for educational content and storytelling.
Short vertical videos on Instagram (15-90 seconds) — similar to TikTok content — aimed at broad discovery via the Instagram algorithm, which prioritizes Reels in the Explore feed.
Vertical posts of 1-15 seconds that disappear after 24 hours — used for flexible, daily communication such as behind-the-scenes content, polls, questions, and direct interaction with followers.
Client portal, content planning, AI captions, white-label reporting — all in one tool. Try it free for 14 days.